After 15 years of advertising I was really bored out and had to take a break in order to think about what’s next. Turns out thinking doesn’t help. So I started talking - pretty much to every person who wouldn’t run away… In the end and by pure coincidence I bumped into a wonderful guy based in London who did something I had never heard of before - experiential design for the hospitality industry… Well, that sounded interesting and it turned out to be a really great time where I learned a lot, contributed a lot and on top had a lot of fun.

BLUE SKY HOSPITALITY, LONDON

Responsibilities:

Research & Analysis: 
Project location (history, geography, geology, produce)
Economic parameters (tourism, price level)
Competitive landscape (key players, prominent destinations, special features)
Target audience (behavioural patterns, demand drivers, socio-demographic parameters)
Trends (local and global)
SWOT Analyses

Strategy & Concept: 
Conceive, write and design complete concept/pitch presentations based on research
Develop a relevant concept narrative and define differentiating experiential features
Define brand DNA and position the brand
Develop guest journey / traffic flows in coordination with architects and interior designers 

Branding & Communication: 
Lead the development of the complete visual ID (from logo to wayfinding)
Write brand manuals and develop branding toolkits 

Project management: 
Delegate work to the 2 designers in my team
Deliver presentation snapshots and final presentations on time
Coordinate with architects and interior designers and set time frames for content delivery
Interact with suppliers like uniform manufacturers, crockery manufacturers, kitchen planners

Achievements:
Helped reshape leading hotel f&b outlets (e.g. Martinez Cannes, InterContinental Davos i.a.)
Improved the conceptual and visual approach of company presentations
Refined the idea of visual and written story telling
Streamlined design processes by assigning “task ownership” to specific team members
Added communication development to the company portfolio 

Clients/Projects: 
Hyatt Unbound Budapest
Hyatt Centric Madrid
Grand Hyatt Hotel Martinez Cannes
Intercontinental Davos
JW Absheron Baku
Voco The Hague
Andaz Prague
(and ca. 40 more projects, full list upon request)